Having a website is important for your business. Today’s customers are more Internet savvy than ever before, and they’re now using the power of the Internet to research and review products and services before making a purchasing decision.

Because of this consumer tactic, it’s important for your company to invest in content marketing as a way to entice customers to your website in order to learn more about your products, services and general business in order to get them to want to purchase from you.
Investing in content strategy is important for a variety of reasons. First, content is what consumers are now looking for. They no longer want sales pitches, they want relevant and informative content that will teach them something valuable. If your company can provide this, it puts you one step closer to earning a sale.

Blogging is a great way to generate your content strategy into something successful. Through blogging, your company can touch on a variety of industry related topics, promote yourself as an expert in your field, and continuously change website content that will attract search engines and help boost your overall SEO. And the best way to get your current and potential customers to your blog is through traffic-generating titles. The following tips will help you learn how to successfully craft your titles in order to earn more traffic and boost your SEO.

Be specific

Customers don’t have time to beat around the bush, which means that if your title doesn’t simply state what they’ll find in the content, they’re not going to waste their time. The titles that generate the most traffic are the titles that are specific to the content’s purpose. If you’re writing an article about cats, for example, then you want to make sure that you discuss cats in your title. This way, your audience will be able to determine if your article contains information they want to know.

Keep it short

Because of the short attention span of consumers, it’s very important that you keep your titles short. Long titles will often be overlooked, so you need to keep them simple. Try not to exceed ten words in your title in order to get to the point and keep the interest of your readers.

Use lists

Lists are a reader favorite because your audience knows exactly what they’ll get. Writing headlines that show off the fact that your article is a list will be extremely attractive to your audience. Use numbers whenever you possibly can to let your audience know the specifics of your article and further entice them to click through and read what you have to say.

Use keywords

Search engines scan through your content for keywords, and they put more emphasis on the keywords used in headlines. Make sure that your title contains keywords that are relevant to the article’s main focus. This will allow the search engines to rank your article appropriately, which can put you on one of the first few search engine results pages (SERP) for that keyword. Everyone knows that articles and websites that land on the first few pages of a search engine are much more likely to get clicked on, which earns traffic.

Write for your audience

Too many people make the mistake in writing titles for the search engines and not for their customers, but this is a mistake. Your customer is not going to think like a search engine when using Google, Bing or any other search engine tool, so if you’re writing for the search engines, you’re going to fail. Be sure that your titles make sense to your readers, not just to search engines. Don’t write your titles in a strange way just to fit a unique keyword. If the title doesn’t make sense to your readers, it’s not going to earn you any traffic.

Proofread your titles

Your title is supposed to attract your audience and let them know that you have valuable information to share, and if your title has a typo or grammatical error, it’s going to hurt your click-through rating. Readers want to spend their time on quality articles, and if you have a typo or grammatical error in your title, it’s going to through your credibility out the window. Make sure that you are always using  spelling and grammar checker to ensure your work is always accurate.

The guest blogger, Sharon Alexander, is a lead marketing specialist who offers specific strategies to help optimize your website.